działania godzące w wizerunek

rzeczownik w liczbie mnogiej

full

tarnishment

noun

Definitions of tarnishment

(INTELLECTUAL PROPERTY) the unauthorized use of a trademark which links it to inferior products or which portrays it in an unflattering way, so that the trademark loses value

Courts would not accept claims of tarnishment simply because a defendant's use might be considered to be in poor taste by some consumers.