(also: brand name) a particular name or symbol used by a seller to identify goods or services as its own
The company is taking extreme measures to strengthen its electronics' brand.
a mark on livestock (eg a cow or a sheep) burned into the skin using a branding iron, laser, or other branding utensil
Freeze branding can leave permanent, highly visible brands that can be read at much greater distances than ear tags or many hot-iron brands.
a particular type of something
Before he attempted to kill me, I had been looking forward to his particular brand of polite conversation.