There are multiple definitions - click on the translation that matches your context.

专营权

名词

full

franchise

noun

Definitions of franchise

English

a business run under a franchise

The firm also runs the East Anglia franchise.

English

a general name, title, idea, or concept etc used in creating and marketing a series of related products

Simply put, 'Breath of the Wild' is the best entry in Zelda, the greatest video game franchise of all time.

English

a right that someone buys from a company to sell its goods or services, especially in a particular area

National Express's problems came from having paid too much for the franchise.