substantivo
full
noun
The Brazilian Intellectual Property Act (Law No. 9,279 of 1996) protects trademarks against tarnishment. Even though sec. 130, III of the law uses the expression "zelar pela sua integridade material ou reputação", the concept is the same as tarnishment, here translated as "maculação".
(INTELLECTUAL PROPERTY) the unauthorized use of a trademark which links it to inferior products or which portrays it in an unflattering way, so that the trademark loses value
Courts would not accept claims of tarnishment simply because a defendant's use might be considered to be in poor taste by some consumers.